THE Morocco is a country of many facets. Varied climates, preserved regional languages, diverse landscapes… You have so much to discover in Kingdom of Morocco . Whichever city you decide to visit, the souks are certainly the must-see places to appreciate the beauty of Moroccan craftsmanship . This craftsmanship which you have most likely seen revealed in magazines or on social media, given its current popularity. It is rich , ancestral and above all timeless . These three qualities allowed it to to be exported worldwide . From the decoration to the fashion including architecture , the Morocco leaves its mark everywhere. minug invites you to discover 6 gems of Moroccan craftsmanship . Let's go!

1— Pottery

Clay is very abundant in Morocco and is a raw material of exceptional quality. Several Moroccan cities are renowned for their pottery, including Fez, Meknes, Marrakech, and Tetouan. While pottery was originally used to make everyday objects, potters have evolved their craft to include decorative pieces. Jars for storing food, couscous dishes, tagine dishes, bowls, plates, jugs… Depending on the city of origin, these pieces may come in specific colors, such as the blue of Fez or the distinctive green of Meknes pottery. Sometimes, it is the motifs that distinguish the origin of the pieces.

2— Carpets

A true revelation in the world of interior design, Berber-inspired rugs are increasingly sought after. From the minimalist rugs of the Ait Ouaraïne tribes to the most colorful ones from the Azilal Tadla region in Morocco's High Atlas Mountains, they're impossible to miss! This exceptional craftsmanship blends mastery of raw materials (especially sheep's wool), ancestral weaving techniques, and regional characteristics. This makes each rug a unique piece, considered a work of art in its own right.

3 — Leather

Leatherwork is so deeply rooted in Moroccan craftsmanship that the word "maroquinerie" (leather goods) originates from it. Indeed, " maroquin " originally referred to the tanning of goatskin. Leatherwork is an ancestral art deeply rooted in several cities such as Marrakech, Fez, and Meknes. Even today, neighborhoods dedicated to this art can still be found, regularly serving as tourist attractions. Visitors can observe the tanners at work before leaving with a wallet, a satchel, or even cushions.

4 — Traditional clothing, an essential element of Moroccan craftsmanship

Traditional Moroccan outfits are among its essential elements. gandouras , the djellabas , the caftans or even the  Jabadors . Depending on the occasion, the climate, and the season, men and women wear outfits that are specific to them. At a time when the textile industry has been exported to constantly lower production costs, Morocco has managed to preserve its traditions and still has artisanal workshops combining design and hand embroidery. To complete the outfits, one can easily find... slippers or even chachiyas for men. This craft exports very well, as the Moroccan diaspora is deeply attached to its heritage. Indeed, they are keen to wear these outfits even in their daily lives. It is therefore not uncommon to see men in gandouras going to the mosque, for example.

➡️ Discover all the minug outfits

5 — Cosmetics

The beauty secrets derived from Moroccan nature are highly prized. Essential oils, argan and prickly pear oils, and clays such as ghassoul are just some of the ingredients that make up Morocco's rich natural resources. The soil offers everything needed for body care, showcasing the exceptional flora and subsoil of Morocco.

6 — Basketry

Here too, you certainly couldn't have missed the basketry trend in home decor. While baskets, totes, and other hampers have become essential, you'll also find hats and even furniture in Moroccan basketry! The most commonly used materials are rattan, reed, wicker, and dried palm leaves! Artisans work with the raw materials, preparing them, then weaving, twisting, and braiding them—all techniques resulting in exceptional objects.

Zellige tiles, jewelry, hats, woodworking, brass work, and more. This list is by no means exhaustive! In our era of industrialization, Morocco has managed to preserve its traditional crafts. The Berbers, in fact, are the pioneers of Moroccan craftsmanship, and their knowledge is passed down from generation to generation, with a strong emphasis on manual techniques. It is in this spirit that minug collaborates with artisan workshops to create its traditional clothing. Hand-sewn and embroidered, each piece is crafted with care and authenticity. To discover more about traditional clothing and see all our beautiful creations, visit our website. online store !