In Morocco, traditions are an important part of the culture and national identity. They are passed down from generation to generation and are a way to keep alive the values ​​and beliefs that are at the heart of Moroccan society. Unfortunately, these traditions are often threatened by the influence of modernity and globalization. It is essential that young people become aware of the need to safeguard them. Traditional clothing, in particular, is part of the heritage that must be protected and promoted. And if you still have any doubts, minug presents three good reasons to preserve traditional Moroccan clothing.

1— This is the identity and history of the country

Traditional clothing is linked to an entire country or a particular region. By continuing to wear it, young people preserve their cultural heritage and ensure its transmission to future generations. Indeed, it only takes one generation abandoning its traditions for these garments to gradually fall into oblivion.

Furthermore, by rejecting part of one's cultural heritage, one creates a kind of imbalance in one's development as an individual. Indeed, traditional values ​​are a source of stability in a constantly evolving world. They can help one feel fully rooted in their community.

2— For traditions and ceremonies

Traditional clothing is often worn for special occasions such as weddings, funerals, or baptisms. It is also worn during religious events like Eid al-Adha. Wearing traditional clothing during these times allows people to experience them differently, revitalizing traditions.

3 — To support the local economy

This is not about turning our artisans into tourist attractions in the pejorative sense of the term. However, the influx of tourists to Morocco allows us to showcase our crafts to a wider audience. It also allows us to export products made using our ancestral skills worldwide. The Moroccan diaspora is delighted to rediscover the crafts of their ancestors when visiting their country of origin. Furthermore, they too contribute to promoting their products globally. In this sense, preserving traditional culture provides an additional source of income for local artisans and merchants.

Preserving traditional Moroccan clothing not only helps maintain cultural heritage but also supports the local economy. This is why minug has chosen to work exclusively with Moroccan artisans. We are committed to perpetuating traditions for all these wonderful reasons. So, if you too would like to contribute to supporting the artisans who handcraft all our pieces, you can find us on our website. online store Let it happen!